Buy the business, not the stock Never only invest in a stock but invest in the business. You are investing in a business and not just the ticket symbol of the company. O nly invest in a business you understand. In other words, before investing in a company, you should know what business the company is in. Timing the market is futile One thing that Warren Buffett doesn't do is to try to time the stock market. He has a very strong opinion on the price levels to buy and sell for individual shares, but he does not know if will go up or down. Majority of investors do just the opposite and try to time the market and try to make short term investing decisions because of this. So, never try to time the market. In fact, nobody has ever done this successfully and consistently over multiple stock market cycles. Investing Is More Luck Than Talent When you try to time the market, you have two critical decisions to make. First, you need to know when to buy, at or near the low point in the marke...